Audience Profile


 Audience Profile



What is an audience profile?

This entails being able to define who the audience of a product is through facts, information and information. It unlocks audience behaviour, which will in turn aid in helping a company or business in nailing down the perfect product for them.



For my documentary, I want to establish a targeted audience, which will obviously fit into the 16-25 years age category. This will allow me to customise the content and what is shown to what people interested in musical theatre will like. 



Demographics:

  • 16-25 years old
  • Location: North East
  • 68% Female
  • 32% Male
  • Education: No experience / Entry level / Amateur 


Psychographics:

  • Interested in musicals
  • Studying a musical theatre course
  • Consumes a lot of media (Netflix, YouTube etc.)
  • From the North East
  • Being part of a community
  • Attending shows / concerts 
  • Performing

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